The significant benefits of regular blogging are no longer secret. Blogging gives you more visibility and helps you reach out to more users than you ever could.
The positive ROI associated with blogging has literally coaxed businesses (start-ups as well as established giants) to take blogging seriously. More and more people are signing up for writing blogs and by 2020, the number of bloggers is expected to reach 31.7 million.
As the volume of blogs churned out every single day crosses the 2-million mark, the situation is going to be no less overwhelming than the blitzkrieg. To stand out in this deluge, it is important to imbue one’s write-ups with qualities that are statistically proven to have appealed to readers.
It is important to note here that the writing styles that impress people are dynamic and change with time. Hence, it is important to keep a track of the styles that are working and those that are not so that one always ends up writing stuffs that have an edge over others.
Here are 4 key aspects of writing a perfect business blog:
1. Consistency
The frequency of your blogging determines how much traffic you will pull. Data proves that companies that publish 16 blogs or more in a month generate 4.5 times more leads than those that release 4 or less.
Interestingly, those who make one blog public per day generate 5 times more traffic than those that do not. The empirical data speaks for itself and if you want your blogs to work to their full potential, simply increase the frequency of your blogging.
2. Longer Content
Blog length is no more an inconsequential aspect of blogging. Today, it certainly has the potential to become a game changer for you.
Though one may argue that since people have a shorter attention span, they should be provided with the essential information in as few words as possible, yet the facts say the opposite.
Blog posts that are as long as 2000-2500 words attract more traffic and have the power to generate more leads over a longer period of time. This is because longer posts generate more backlinks and organic traffic and readers consider you an authority on the subject you touch upon and hence come back again and again, in addition to recommending your work to others.
3. Excerpts from Industry Experts
The primary reason why people read blogs is because they want to learn. This is the reason why the most successful types of blog posts fall in the “How to” category.
People are always eager to learn from experts. Always include what the who’s who of the industry and the masters of their crafts are saying. This will help you in two ways.
First, your blogs will become more authentic and dynamic in terms of content. Second, the mention of industry experts and their sayings will help you climb up search rankings as often the leading experts of any industry are also the leading keywords.
4. Clear CTAs
Though it goes without saying, yet the importance of CTAs is such that there is no harm in repeating them over and over again. The whole purpose of writing a blog is to persuade the reader to make a move; hence, make sure that your CTA is as clear as possible.
The above-mentioned points aside, your blog must have a considerate tone and simple language so that it pushes people to read it right till the end.