Today, social media has become nothing less than a magic wand that provides one’s business with instant visibility and customer engagement. As the number of social networking users is expected to touch the 2.95-billion mark by 2020, social media naturally[…]
“The best way to find out if you can trust somebody is to trust them.” [Ernest Hemingway] Business is all about trust. It is possible that customers may buy from you the first time without knowing you; however, whether[…]
Many confuse website localization with translation and often the terms are used interchangeably. It is true that translation is the first step in website localization; however, the latter involves a lot of other nitty-gritty as well. What is Website Localization?[…]
Gone are the days when websites were used just to add some credibility to a business. Today, everything from airline tickets to plumbing services, real estate properties to stationery items, and even groceries or home appliances, everything is searched, compared,[…]
A few years back, a website’s mobile version was rare. Most businesses operated with a single version and thrived successfully. However, as change is the only constant, particularly in technology, sticking exclusively to what worked in the past may actually[…]
As the number of internet users browsing in regional languages is growing exponentially, having your website in multiple languages is becoming a must. Monolingual sites don’t reach even a quarter of the world’s population and, as per an estimation, a[…]
Your decision to open your own online store using Shopify was indeed a right one. However, if you are sticking to the one-language policy for your e-commerce website, the result could be the exact opposite. Why Translating Makes Sense As[…]
There has been a steep rise in the demand for translation services all across the globe. In the United States of America alone, the translation industry is expected to grow by a whopping 46 percent by 2022, whereas the average[…]
In simple terms, marketing can be defined as an act of promoting one’s products or services in order to boost sales. This term is believed to have entered the lexicon in the late 1800s and since then, this practice has[…]
In today’s world, the stability and growth of any venture depend largely on how well it uses the digital sphere to its advantage. Without a well-planned digital marketing strategy, any business’ presence runs the risk of going unnoticed in such[…]
In today’s fiercely competitive world, businesses that connect best with people excel, while those that fail to strike a chord with the targeted users, struggle to stay afloat. As there is a deluge of options for customers to choose from,[…]
Around two decades ago, English was unofficially the language that dominated the internet. In 1998, 75 percent of web pages were in English . Things have changed remarkably since then, with the domination of English in the online world undergoing[…]
It is worthless shelling out bucks on digital marketing to pull traffic to your website if you are unable to make visitors stay on your site for long. Bounce rate, in simple terms, is defined as the number of people[…]
A website’s design is one of the most important components in your never-ending quest to charm your visitors. It is the design of a site, which first impresses potential customers and influences their decision to stay or leave. And since,[…]
It is indeed a moment of pride and euphoria when you decide to transform your business from local to global. But make sure you do not miss out on website localization – one of the most crucial aspects that can[…]
