We previously explored ways to improve your Squarespace SEO. The goal of SEO is to increase your visibility in search engines and drive more visitors to your site. Ideally, you want to rank on the first page of Google. To[…]
As a small business owner, you need to not only work in your business but on it. Let me explain. If you’re a freelance writer you can’t just write. Sure, that’s a part of it. But, you also need to[…]
You’ve built your e-commerce site. Now, sit back and watch the sales pour in. Right? If only it were that easy. An e-commerce site is a profitable way to reach shoppers without a middleman. But many small business owners and[…]
FAQ (frequently answered questions) pages are extremely powerful if created correctly. Benefits include solving customer problems, reducing the burden on customer support, building trust and relationships with customers, establishing yourself as an expert, adding needed SEO juice, improving site navigation,[…]
According to a statistic cited in a recent HubSpot article, 1/3 of the world uses social networks regularly. This is a staggering figure if you consider that the global population currently stands at roughly 7.5 billion. Within these numbers are many[…]
All over the world, small business owners like yourself are faced with the similar, yet unique challenge of growing their business. Often the issue isn’t that their product or service isn’t good enough, it’s simply that they don’t dedicate enough[…]
Social media is not optional; it’s a must have for your small business growth. Currently, there are over 3 billion internet users, of which 2 billion have social media accounts. Social media is a cost-effective marketing medium to not only[…]
You need to do more than just drive traffic to your site and engage visitors. You need to convert them. And this can, at times, prove difficult. With many Shopify Apps available it can be hard to decide which ones to use to[…]
The emergence of the internet has contributed toward a global village. Many businesses are reaping the benefits of marketing and selling their products to these new markets. Within these global markets, there are many languages spoken aside from English. Sure English is[…]
Being a small business owner means that at any given time you’re working on marketing, accounting, taxes, sales, development, customer support and a host of other activities. We understand it can be difficult trying to juggle all of this. This is[…]
There is often functionality that you wish to add to your Squarespace site. Functionality may include email marketing, social media integration, embedded video to something more complex like payment solutions. Finding any solution, yet alone the right solution can be[…]
In a previous post, we highlighted 8 apps that will increase visitors to your Weebly site. Boosting traffic is one thing, but once visitors land on your site you need to engage them. And you need to do so quickly.[…]
When it comes to Social Media Networks, Facebook is still king and it’s unlikely to lose its crown anytime soon. According to Statisa, as of September 2016, Facebook was the first social network to exceed 1 billion registered user accounts.[…]
As a growing business, you understand the importance of driving traffic to your website. More website traffic means more leads, opportunities for engagement, social media sharing, and ultimately the chance to convert leads into sales. No doubt, you would’ve encountered[…]
A/B testing is a great method to use in order to really boost your digital marketing efforts and results. With so many different options to test in any digital marketing strategy, it’s no wonder many businesses tend to use[…]
