An increasing amount of businesses are realizing the power of Facebook Advertising to grow their business. The growth in Facebook advertising spend from 1.974 billion in 2010 to 12.466 Billion in 2014, is a testament to the growing trend. It’s[…]
You need a blog. There are no two ways about it. Don’t believe me? Consider these telling statistics about blogging, highlighted on Impact: Marketers are 13x more likely to achieve a positive ROI, B2B marketers get 67% more leads. Websites[…]
It’s more than possible to make money selling products online. There are countless examples of people doing it. The difficult part is finding that perfect product to sell. Not only are there many products on the market, but there’s a[…]
Multilingual SEO. Huh? Just when you’ve got your head around ‘normal’ SEO you’re faced with multilingual SEO. What is it? Why do you need it? And, more importantly, how do you go about optimizing your site with multilingual SEO in[…]
Over the past few weeks, we’ve mentioned the importance of creating quality blog content to solve customer problems. High-value content yields several positive results for your small business. Not only are you solving customers problems, but you’re improving engagement, increasing shareability,[…]
Many small businesses that are expanding internationally ask themselves what is the best way to translate their content. Professional translation could be very expensive, and the option to use automatic translation for free (or close to it) can be very[…]
Shopping cart abandonment is common, with people deserting their carts due to several reasons. Sure, there will always online shoppers who abandon their carts. Such is the nature of online shopping. People browse or “window” shop, save items for later[…]
Running your small business requires you to have your hands in many different pies. As you juggle the many day-to-day activities, it’s easy to overlook some of the nitty-gritty details that will allow you to become more profitable. And in[…]
I’m sure those of you that have a blog with Squarespace, can already attest to the improved traffic and leads you’ve received as a result of blogging. But as you know, there are always new things to discover, and I’m[…]
If you think e-mail Marketing is dead, think again. It was only declared dead with the explosion of social media. In fact, a recent survey for the 2015 State Of Small Business Report revealed that 46% of small businesses use[…]
It’s been a few months since you’ve created your Squarespace Website for your business. Aesthetically your site is an absolute gem and you know your product or service will solve your customers’ problems by providing immense value. But you’ve looked[…]
FAQ (Frequently Answered Questions) pages are one of the most underutilized pages. For many businesses, it’s a mere afterthought and many others don’t have even have one. In short, a FAQ page is where you address common concerns or questions that[…]
If the mere mention of the word SEO gives you feelings of dread, then this post is for you. Perhaps you perceive SEO as a mythical creature that you don’t truly understand? The fact of the matter is, it isn’t[…]
While growing your e-commerce business there’s a lot you’re managing; from finances, employees, taxes, website design to marketing, sales and support. It’s easy to neglect certain aspects. In particular, consider your Shopify store since that’s what brings the most important part[…]
Squarespace SEO is a fiercely debated topic. As a Squarespace owner, you’re no doubt aware of this. Consider these three excerpts: “You may have heard that Squarespace is “bad for SEO,” but is there any truth to that?” – Long[…]
