If you think e-mail Marketing is dead, think again. It was only declared dead with the explosion of social media. In fact, a recent survey for the 2015 State Of Small Business Report revealed that 46% of small businesses use[…]
It’s been a few months since you’ve created your Squarespace Website for your business. Aesthetically your site is an absolute gem and you know your product or service will solve your customers’ problems by providing immense value. But you’ve looked[…]
FAQ (Frequently Answered Questions) pages are one of the most underutilized pages. For many businesses, it’s a mere afterthought and many others don’t have even have one. In short, a FAQ page is where you address common concerns or questions that[…]
If the mere mention of the word SEO gives you feelings of dread, then this post is for you. Perhaps you perceive SEO as a mythical creature that you don’t truly understand? The fact of the matter is, it isn’t[…]
While growing your e-commerce business there’s a lot you’re managing; from finances, employees, taxes, website design to marketing, sales and support. It’s easy to neglect certain aspects. In particular, consider your Shopify store since that’s what brings the most important part[…]
Squarespace SEO is a fiercely debated topic. As a Squarespace owner, you’re no doubt aware of this. Consider these three excerpts: “You may have heard that Squarespace is “bad for SEO,” but is there any truth to that?” – Long[…]
As an online Shopify store owner, you’re always looking for improved traffic as it presents an opportunity for a sale. After all, you’re here to make money! You’ve probably considered and may even already have your products listed on comparison[…]
We previously explored ways to improve your Squarespace SEO. The goal of SEO is to increase your visibility in search engines and drive more visitors to your site. Ideally, you want to rank on the first page of Google. To[…]
As a small business owner, you need to not only work in your business but on it. Let me explain. If you’re a freelance writer you can’t just write. Sure, that’s a part of it. But, you also need to[…]
You’ve built your e-commerce site. Now, sit back and watch the sales pour in. Right? If only it were that easy. An e-commerce site is a profitable way to reach shoppers without a middleman. But many small business owners and[…]
FAQ (frequently answered questions) pages are extremely powerful if created correctly. Benefits include solving customer problems, reducing the burden on customer support, building trust and relationships with customers, establishing yourself as an expert, adding needed SEO juice, improving site navigation,[…]
According to a statistic cited in a recent HubSpot article, 1/3 of the world uses social networks regularly. This is a staggering figure if you consider that the global population currently stands at roughly 7.5 billion. Within these numbers are many[…]
All over the world, small business owners like yourself are faced with the similar, yet unique challenge of growing their business. Often the issue isn’t that their product or service isn’t good enough, it’s simply that they don’t dedicate enough[…]
Social media is not optional; it’s a must have for your small business growth. Currently, there are over 3 billion internet users, of which 2 billion have social media accounts. Social media is a cost-effective marketing medium to not only[…]
You need to do more than just drive traffic to your site and engage visitors. You need to convert them. And this can, at times, prove difficult. With many Shopify Apps available it can be hard to decide which ones to use to[…]
