Shopping cart abandonment is common, with people deserting their carts due to several reasons. Sure, there will always online shoppers who abandon their carts. Such is the nature of online shopping. People browse or “window” shop, save items for later[…]
I’m sure those of you that have a blog with Squarespace, can already attest to the improved traffic and leads you’ve received as a result of blogging. But as you know, there are always new things to discover, and I’m[…]
It’s been a few months since you’ve created your Squarespace Website for your business. Aesthetically your site is an absolute gem and you know your product or service will solve your customers’ problems by providing immense value. But you’ve looked[…]
Squarespace SEO is a fiercely debated topic. As a Squarespace owner, you’re no doubt aware of this. Consider these three excerpts: “You may have heard that Squarespace is “bad for SEO,” but is there any truth to that?” – Long[…]
We previously explored ways to improve your Squarespace SEO. The goal of SEO is to increase your visibility in search engines and drive more visitors to your site. Ideally, you want to rank on the first page of Google. To[…]
You’ve built your e-commerce site. Now, sit back and watch the sales pour in. Right? If only it were that easy. An e-commerce site is a profitable way to reach shoppers without a middleman. But many small business owners and[…]
FAQ (frequently answered questions) pages are extremely powerful if created correctly. Benefits include solving customer problems, reducing the burden on customer support, building trust and relationships with customers, establishing yourself as an expert, adding needed SEO juice, improving site navigation,[…]
According to a statistic cited in a recent HubSpot article, 1/3 of the world uses social networks regularly. This is a staggering figure if you consider that the global population currently stands at roughly 7.5 billion. Within these numbers are many[…]
The emergence of the internet has contributed toward a global village. Many businesses are reaping the benefits of marketing and selling their products to these new markets. Within these global markets, there are many languages spoken aside from English. Sure English is[…]
Being a small business owner means that at any given time you’re working on marketing, accounting, taxes, sales, development, customer support and a host of other activities. We understand it can be difficult trying to juggle all of this. This is[…]
There is often functionality that you wish to add to your Squarespace site. Functionality may include email marketing, social media integration, embedded video to something more complex like payment solutions. Finding any solution, yet alone the right solution can be[…]
When it comes to Social Media Networks, Facebook is still king and it’s unlikely to lose its crown anytime soon. According to Statisa, as of September 2016, Facebook was the first social network to exceed 1 billion registered user accounts.[…]
A/B testing is a great method to use in order to really boost your digital marketing efforts and results. With so many different options to test in any digital marketing strategy, it’s no wonder many businesses tend to use[…]
What is A/B testing? All websites have a goal. The goal for an e-commerce site is to convert visitors into buyers. So, the question is what can they do in order to convert more of their visitors into paying customers? A/B[…]
Instagram has over 300 million users, even surpassing their much older cousin Twitter. It began as two friends with a dream and it has grown into a global community that shares more than 70 million photos and videos every single[…]
