I’m sure those of you that have a blog with Squarespace, can already attest to the improved traffic and leads you’ve received as a result of blogging. But as you know, there are always new things to discover, and I’m[…]
FAQ (Frequently Answered Questions) pages are one of the most underutilized pages. For many businesses, it’s a mere afterthought and many others don’t have even have one. In short, a FAQ page is where you address common concerns or questions that[…]
Squarespace SEO is a fiercely debated topic. As a Squarespace owner, you’re no doubt aware of this. Consider these three excerpts: “You may have heard that Squarespace is “bad for SEO,” but is there any truth to that?” – Long[…]
We previously explored ways to improve your Squarespace SEO. The goal of SEO is to increase your visibility in search engines and drive more visitors to your site. Ideally, you want to rank on the first page of Google. To[…]
As a small business owner, you need to not only work in your business but on it. Let me explain. If you’re a freelance writer you can’t just write. Sure, that’s a part of it. But, you also need to[…]
You’ve built your e-commerce site. Now, sit back and watch the sales pour in. Right? If only it were that easy. An e-commerce site is a profitable way to reach shoppers without a middleman. But many small business owners and[…]
FAQ (frequently answered questions) pages are extremely powerful if created correctly. Benefits include solving customer problems, reducing the burden on customer support, building trust and relationships with customers, establishing yourself as an expert, adding needed SEO juice, improving site navigation,[…]
According to a statistic cited in a recent HubSpot article, 1/3 of the world uses social networks regularly. This is a staggering figure if you consider that the global population currently stands at roughly 7.5 billion. Within these numbers are many[…]
All over the world, small business owners like yourself are faced with the similar, yet unique challenge of growing their business. Often the issue isn’t that their product or service isn’t good enough, it’s simply that they don’t dedicate enough[…]
The emergence of the internet has contributed toward a global village. Many businesses are reaping the benefits of marketing and selling their products to these new markets. Within these global markets, there are many languages spoken aside from English. Sure English is[…]
Being a small business owner means that at any given time you’re working on marketing, accounting, taxes, sales, development, customer support and a host of other activities. We understand it can be difficult trying to juggle all of this. This is[…]
A/B testing is a great method to use in order to really boost your digital marketing efforts and results. With so many different options to test in any digital marketing strategy, it’s no wonder many businesses tend to use[…]
What is A/B testing? All websites have a goal. The goal for an e-commerce site is to convert visitors into buyers. So, the question is what can they do in order to convert more of their visitors into paying customers? A/B[…]
Building a successful business empire needs more than just your thinking. You need the input of experts and other successful people who have made it in your industry. The internet provides an excellent starting point in your quest for free[…]
Did you know that there are over 1.82 billion social network users worldwide? That number is expected to increase to approximately 2.33 billion by 2017. Those numbers speak for themselves, being active on social media is a crucial part of your[…]
