Today, selling one’s products does not require huge capital for renting/maintaining a showroom or hiring salespeople. Thanks to Shopify, many entrepreneurs and companies are making a fortune by selling their merchandise via their own online stores, without any hassle or complexity.
With Shopify, being a cloud-based platform, all you need is an internet connection and you can successfully run and manage your Shopify store from any part of the globe.
However, it is often a challenge to attract traffic to one’s own site, and this is where the Amazon-Shopify integration comes in handy. Now, by simply adding Amazon as a “Sales Channel” on your Shopify store, you can reach out to millions of potential users flocking to Amazon for all kinds of purchases.
This blog comprises a step-by-step process that will help you sell your products on Amazon via your Shopify store:
1. Take Care of the Basics
Before making a move, you should first set up some basic things. One of the major limitations of the Amazon-Shopify integration is that you can only sell products that fall in the “Clothing and Accessories” category. So, if you want to sell anything other than this, unfortunately you will have to wait until the next platform upgrade is released.
Other limitations include the fact that you should show prices in USD and you are not able to use the “Fulfilment by Amazon” (FBA) service.
2. Create Your Amazon Seller Account
You should create your Amazon Professional Seller Account as a pre-requisite to integrate your Shopify store with Amazon. Creating an account is not free and Amazon charges a monthly fee of $39.99 for the same.
3. Add Amazon as Sales Channel & Create Product Listing
Once you have created your Amazon Professional Seller Account, your Shopify Store will give you an option to add Amazon as a Sales Channel. You can click on the (+) icon next to the Sales Channel to do the same.
Once done, you may list all your products by creating a product list on Amazon.
4. Choose Inventory Settings That Suit You Best
While selling your wares on Amazon, you have the option to use your Shopify store’s inventory settings or you may do the whole thing manually.
The inventory settings help you keep track of your products so that you can replenish your stock when required.
5. Start Selling!
Bingo! Your Amazon products are now in sync with your Shopify store. Anyone purchasing them through Amazon will appear in your Shopify orders list marked as “Amazon”.
Benefits of Selling Via Amazon
The biggest benefit of selling on Amazon is that it immediately widens your customer reach. But this is not the only benefit.
Some of the other less known benefits include the following:
- You do not need to spend money on marketing.
- Ease of shopping on Amazon makes customers return again and again.
- You get unsolicited referrals from Amazon and customers may see your products even when they are not looking for them.
- Conversion rate on Amazon is significantly higher than average. This means that customers on Amazon are more likely to buy your products compared to other platforms.
To sum it all up, adding Amazon as a Sales Channel to your Shopify store will give a boost to your sales and may help you realize the true potential of your business. It’s extremely simple and most importantly, it works.